The Swiss Rock website combines a distinctive visual concept with a functional information architecture.
The goal was to make the scientifically oriented investment processes transparent and accessible to different user groups in a data-driven manner.
CMS infrastructure and target group management
Drupal serves as the content management system. The technical structure enables a clear separation of content for institutional investors, private investors, and distribution partners. This segmentation fulfills regulatory requirements and delivers target-group-specific documents and fund classes precisely.
Data visualization and chart logic
For displaying fund and market data, the visualization framework Highcharts/Highstock was integrated. This enables performant processing of time series directly in the browser:
- Interactivity:
Users can individually scale performance periods and dynamically read data points. - Data enrichment:
The charts are configured so that additional key metrics can be displayed on demand without impairing the clarity of the initial view. - Fund calculator:
An integrated tool calculates exemplary return scenarios based on stored logic and visualizes them immediately.
Content structure and Think Tank
In the Think Tank section, the focus is on the structured presentation of scientific publications. The technical implementation via Drupal ensures that the large number of blog posts and technical articles remains findable through clean categorization.
The design, created by Keim Identity, deliberately uses distinctive imagery to differentiate the brand from typical financial industry stock photography and underscore the professionalism of the content.